By Extension . . .

Hair extensions certainly seem to be booming for fall. We’re seeing so many more women choosing to add in some extensions – even our most traditional salon clients. Everyone is looking for a little something extra; whether it be styling ease, a sleek updated look or lavish volume for a dramatic new statement. The number of women choosing a partial extensions application has skyrocketed. Anything that gives an edge in today’s competitive job market has been embraced and I am so happy to be able to assist clients in feeling more beautiful and confident.

I hope that your business is keeping you extra busy, too. It is a fact that salons are one of the most economy-proof business sectors. But that doesn’t mean we don’t have to be creative to stay on top! Even though clients across the country are beginning to spend a little more freely, I’ve been busy enhancing the education and profile of my salon stylists even more than usual.

A few weeks ago we participated in a very successful cross-promotion at one of Chicago’s most exclusive nightclubs – offering free crazy color extension strand application. It was a huge hit! We were able to create a deluxe mini-salon area - moving in chairs, carts, floor mirrors and more. There was even a red carpet complete with photographer, so every client felt like a star. Yes, it was a lot of extra planning and work (not to mention an extra late Saturday night) but exposure to new clients is an important part of our business. I encourage you to explore opportunities in your own community to highlight your talents and services.

Try to make promoting your extensions business a part of your everyday routine. Basic business habits don’t always seem like they’re having an impact, but they do - keep your machine out at your station, take advantage of Euro So.Cap. USA’s new full size posters and client literature, contact us about training or a refresher course and even consider putting together a binder of your most dramatic before & after extensions successes. I keep a book of some of my extensions work in the reception area of my salons and I’ve even recently installed small digital picture frames with rotating photos and extensions information at every stylist’s station. You wouldn’t believe the conversations that have started and the extra business these simple actions have created.

Like all salon business, a successful extensions practice is built one client at a time and I am thrilled that more and more clients are including hair extensions as part of their overall style. At Euro So.Cap. we’re fortunate to have the highest quality product available to us and I’m confident that if you utilize a few of suggestions that have worked for me, you’ll be busier than ever this fall.

Feel free to add your comments or ideas to the blog.
I love hearing from you!

Tony