By Extension . . .

I am so excited to welcome you to another new feature of our expanded web resource – my personal blog, By Extension... It is my goal not only to provide an ongoing discussion forum about extensions, but also to participate. I’ll share my own discoveries about working with Euro So.Cap. natural hair extensions both as a stylist and as an instructor, along with keeping you in the loop on the latest industry developments in the US and beyond.

Today’s extensions really are for everyone and there is a place for them within every salon environment. Hair extensions continue to be the most profitable of all salon services and bring in annual revenue that is nearly equal to other chemical processes. With so many clients opting for Euro So.Cap’s non-damaging easy maintenance extensions, I predict that in the near future they will easily outperform other service categories.

After thousands of installations, I am still amazed by the profound transformation experienced by women who have come to me hoping to reinvent themselves or those who no longer have endure life-long chronic conditions. Hair extensions create salon loyalty like no other service. As stylists we fill many roles for our clients, but we are artists at heart - always seeking new inspiration and design influences. In a field that is highly competitive, we are also able to be collaborative. I encourage you to participate in the professionals only section of this site to share your artistry - installation successes, styling ideas and adaptive techniques.

I look forward to reading and posting your ideas and insights. And for those of you who are curious about extensions or are just getting started, feel free to contact us for information on introducing the service within your existing clientele, product education, hands-on classes at our training institute or even a customized program for your salon or cosmetology school.

Take a minute now to register for unrestricted access to our complete Professionals Only page – you’ll find special monthly offers, updated styling ideas, an in-depth profile of a salon enjoying business growth thanks to extensions, and more!

Until next time,
Tony

Tony Odisho
President, Euro So.Cap-USA