By Extension . . .

Hair extensions certainly seem to be booming for fall. We’re seeing so many more women choosing to add in some extensions – even our most traditional salon clients. Everyone is looking for a little something extra; whether it be styling ease, a sleek updated look or lavish volume for a dramatic new statement. The number of women choosing a partial extensions application has skyrocketed. Anything that gives an edge in today’s competitive job market has been embraced and I am so happy to be able to assist clients in feeling more beautiful and confident.

I hope that your business is keeping you extra busy, too. It is a fact that salons are one of the most economy-proof business sectors. But that doesn’t mean we don’t have to be creative to stay on top! Even though clients across the country are beginning to spend a little more freely, I’ve been busy enhancing the education and profile of my salon stylists even more than usual.

A few weeks ago we participated in a very successful cross-promotion at one of Chicago’s most exclusive nightclubs – offering free crazy color extension strand application. It was a huge hit! We were able to create a deluxe mini-salon area - moving in chairs, carts, floor mirrors and more. There was even a red carpet complete with photographer, so every client felt like a star. Yes, it was a lot of extra planning and work (not to mention an extra late Saturday night) but exposure to new clients is an important part of our business. I encourage you to explore opportunities in your own community to highlight your talents and services.

Try to make promoting your extensions business a part of your everyday routine. Basic business habits don’t always seem like they’re having an impact, but they do - keep your machine out at your station, take advantage of Euro So.Cap. USA’s new full size posters and client literature, contact us about training or a refresher course and even consider putting together a binder of your most dramatic before & after extensions successes. I keep a book of some of my extensions work in the reception area of my salons and I’ve even recently installed small digital picture frames with rotating photos and extensions information at every stylist’s station. You wouldn’t believe the conversations that have started and the extra business these simple actions have created.

Like all salon business, a successful extensions practice is built one client at a time and I am thrilled that more and more clients are including hair extensions as part of their overall style. At Euro So.Cap. we’re fortunate to have the highest quality product available to us and I’m confident that if you utilize a few of suggestions that have worked for me, you’ll be busier than ever this fall.

Feel free to add your comments or ideas to the blog.
I love hearing from you!

Tony

Happy Fall!

Just a few years ago it was rare to find a client familiar with hair extensions at all. Today most clients have heard of them but are still unaware of exactly how extensions could enhance their own style. Despite all of the media attention; there is next to no coverage which offers solid facts about extensions, how widely they’re used today, and most importantly, how to choose an extensions brand or qualified stylist.

As a result, many myths and misconceptions swirl around the service and the clients who could most benefit from hair extensions often shy away from asking questions. In my role as Euro So.Cap. USA’s president I spend quite a bit of time correcting the wide range of incomplete, out-of-date and incorrect information that is presented about hair extensions in both the salon environment and on the internet. I face the same challenges when meeting new clients at my salon and studio. To assist you in starting this important dialogue with your clients and address misconceptions about hair extensions they may not even know they have, below you’ll find the top three myths I hear most often.

MYTH #1 – HAIR EXTENSIONS ARE ONLY FOR MODELS OR CELEBRITIES
That’s putting it nicely. Usually I hear, “…but I don’t want to look like a stripper.”
While it’s true that Hollywood discovered the versatility of hair extensions long before they were considered mainstream in the US, hundreds of thousands of women throughout Europe have been relying on extensions for decades. In fact, hair extensions were considered a European secret long before Hollywood jumped on the bandwagon.

High-profile celebrities are NOT the typical hair extensions client –the largest extension demographic worldwide is the female salon client from 25-45 looking to enhance volume, not necessarily add length. Bear in mind that most extensions clients will only require a partial installation not a full head – the most popular uses are the addition of volume for increased thickness, precise chemical-free color, and additional length to assist in quickly transitioning from one style to the next. Partial installations are also an affordable option for client’s with an eye on their salon spending.

MYTH #2 – HAIR EXTENSIONS WILL DAMAGE MY HAIR
“Your own hair is pulled out and breaks when you get them removed.”
Like any other technical salon service, hair extensions must be used properly by a trained professional. To avoid costly mistakes, it is crucial that any stylist offering extensions receives hands-on training from a reputable trainer. Additionally, selecting extensions with a non-damaging keratin bond, installing in the proper pattern, at the proper distance from the scalp, utilizing a spacer and applying the correct chemical-free removal solution and tool for the brand you’ve chosen will ensure the optimum impact on a client’s natural hair.

Used according to manufacturer’s instructions by a stylist certified in extensions, high quality hair extensions contribute to the overall health and vitality of natural hair.

MYTH #3 – EVERYONE WILL KNOW I HAVE EXTENSIONS
“Hair extensions look fake or artificial.”
Hair extensions technology has greatly improved over the years – clients need to know that today’s extensions bear little resemblance to the first products on the market. Stylists must decipher the difference among hundreds of hair extensions brands to choose the best for their clients – and new ones launch every month! Strands are available featuring synthetic hair, incorrectly treated non-Remys human hair, beautifully pigmented high quality hair and everything between. It’s crucial to stay on top of learning the current technology to guarantee that your clients enjoy natural-looking, hassle-free, long-lasting hair extensions.

Installing top-quality extension products with features like high quality human hair, a nearly invisible keratin bond and double-pigmented color ensures that only you and your client will know she has extensions.

For the next several weeks, just for fun I encourage you to simply start a conversation about hair extensions with every client in your chair – whether they’d be a candidate for extensions is not important. If you need to brush up on technology for yourself, don’t forget to consult the hair technology section of our website. I bet you’ll be surprised about all of the misconceptions and misinformation that you hear - I always am. Feel free to submit or post the most outrageous ones, along with how you set the record straight, of course!

Tony

Hi everyone!

Welcome to the newly updated www.eurosocap-usa.com. We hope you like the new look and expanded information available on the site. We look forward to hearing from you about your experiences using Euro So.Cap. Hair Extensions.

Check the blog every now and again. We plan to update it regularly.

Until then,
Tony

Euro So.Cap. USA

I am so excited to welcome you to another new feature of our expanded web resource – my personal blog, By Extension... It is my goal not only to provide an ongoing discussion forum about extensions, but also to participate. I’ll share my own discoveries about working with Euro So.Cap. natural hair extensions both as a stylist and as an instructor, along with keeping you in the loop on the latest industry developments in the US and beyond.

Today’s extensions really are for everyone and there is a place for them within every salon environment. Hair extensions continue to be the most profitable of all salon services and bring in annual revenue that is nearly equal to other chemical processes. With so many clients opting for Euro So.Cap’s non-damaging easy maintenance extensions, I predict that in the near future they will easily outperform other service categories.

After thousands of installations, I am still amazed by the profound transformation experienced by women who have come to me hoping to reinvent themselves or those who no longer have endure life-long chronic conditions. Hair extensions create salon loyalty like no other service. As stylists we fill many roles for our clients, but we are artists at heart - always seeking new inspiration and design influences. In a field that is highly competitive, we are also able to be collaborative. I encourage you to participate in the professionals only section of this site to share your artistry - installation successes, styling ideas and adaptive techniques.

I look forward to reading and posting your ideas and insights. And for those of you who are curious about extensions or are just getting started, feel free to contact us for information on introducing the service within your existing clientele, product education, hands-on classes at our training institute or even a customized program for your salon or cosmetology school.

Take a minute now to register for unrestricted access to our complete Professionals Only page – you’ll find special monthly offers, updated styling ideas, an in-depth profile of a salon enjoying business growth thanks to extensions, and more!

Until next time,
Tony

Tony Odisho
President, Euro So.Cap-USA